I help eCommerce and lead-gen brands build a stable, profitable acquisition system on Google. Lower CAC, stronger ROAS, and a clear path to scalable growth.
Most brands running Google Ads are optimising for the wrong thing. And they don't know it.
You're not just spending money on ads. You're trying to build a business that grows predictably. But most Google Ads management treats your account like a set of levers to pull, not a revenue engine to build.
Campaigns get "managed." Budgets get shuffled. Reports get sent. But the CAC creeps up, ROAS drifts, and nothing compounds. It feels like you're always running to stand still.
That's not a Google Ads problem. That's a system problem.
A structured programme that rebuilds your Google ecosystem into a predictable revenue machine, not just "manages" your campaigns.
Full audit of your account structure, Shopping feed, bidding strategy, tracking, and attribution. We fix what's broken before scaling what works.
Restructure campaigns around profit, not vanity metrics. Identify your best-performing SKUs and audiences. Cut wasted spend. Improve the economics of every click.
With the right structure and data in place, we build a compounding acquisition engine that grows without your CAC growing with it. Clear dashboards, clear decisions.
I've managed performance programmes for some of the UK's and world's fastest-growing brands, helping them improve CAC efficiency, expand into new markets, and build reliable, predictable revenue from Google.
I specialise in Google Shopping for eCommerce, but I work across lead generation too. My focus is always the same: make your acquisition economics work, then scale.
I don't just "manage campaigns." I rebuild the system around what actually drives profit, and I stay accountable to those outcomes.
I work with a small number of brands at any one time. Here's who I can help most.
"Had a great experience working with Ben, he has great knowledge and experience and that's been proven through the results we've seen. Definitely recommend Ben to anyone looking for someone to come in and transform their Google Ads performance."
"Ben is always there to support with all things PPC and Social. The results are great and he's proactive in suggesting recommendations and fixes for potential issues."
"Ben is a highly dedicated digital marketing expert and entrepreneur. His passion to achieve the best results for his clients is an inspiration for those he leads and he constantly strives to lift the bar, grow and develop."
"Ben is incredible at what he does. Not only does his campaign performance speak for itself, his customer service and efficiency is fantastic."
"Ben is incredibly hard working and dedicated to the marketing role we had him complete. He worked very well for us during the contract, was always very good at communicating and discussing new ideas and implementing them. Ben comes very highly recommended by us."
"One of the best freelancers I have ever worked with. Fantastic communication, work ethic, and value for money. I could not have been more satisfied with the work."
"Ben is outstanding, really knows his stuff and is available as and when you need him. Would highly recommend if you are looking for someone to run very successful campaigns for you."
No pitch. No pressure. Just an honest conversation about where your Google Ads are now, where you want them to be, and whether I can help you get there.
If spending £10k–£250k/month and want clearer data, stronger margins, and a scalable pathway, let's talk.
If you're spending on Google and want predictable, profitable growth, let's have a conversation.
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