Paid Acquisition Growth Consultant

Most Businesses Don't Have a Google Ads Problem. They Have a Profitable Growth Problem.

I help established eCommerce and lead gen businesses fix their acquisition economics and scale profitably through Google Ads. Over £50M+ revenue influenced.

Fix Your Biggest Google Ads Blocker — £297 → See If We're a Fit — Free Call
£50M+
Revenue Influenced
10+ Yrs
Google Ads Experience
200+
Client Partnerships
90-Day
Revenue Engine Framework
Recent Result · Nikura · eCommerce · UK
+£557KAdditional Revenue
6.7xIncremental ROAS
+31%Revenue Growth
10 monthsTo Deliver
See Full Case Study →
Is This Right for You?

Built for Established Businesses Ready to Scale Profitably

I work with a small number of clients at any one time. Here's who I can help most.

This is for you if…

You're a strong fit

  • ✓You're spending £5k–£100k+/month on Google Ads
  • ✓You run an established eCommerce or lead generation business
  • ✓You're already generating sales or leads and want profitable scale
  • ✓You want clearer acquisition economics and stronger margins
  • ✓You want a long-term growth partner, not a task executor
This isn't for you if…

We're probably not the right fit

  • ×You're a startup with no traction or revenue yet
  • ×You're looking for cheap account management with no strategy
  • ×You're not willing to share data or business context
  • ×You want overnight results without structural work
  • ×You have no current Google Ads spend or history
The Real Objective

What Is Paid Acquisition Growth?

Most businesses don't have a Google Ads problem. They have a profitable growth problem.

More traffic won't fix your business if the underlying acquisition economics are broken. Better campaigns alone won't deliver sustainable scale if the system around them is misaligned.

Google Ads is one lever. Profitable growth is the objective. My role is to understand your full acquisition picture and identify where the real bottleneck is.

Google Ads metrics matter. Business results matter more.
I work backwards from your commercial goals - revenue, margin, customer acquisition cost - and build the strategy from there.

More traffic won’t solve…

  • ×
    Poor customer acquisition economics - spending more to acquire less profitable customers
  • ×
    Inefficient budget allocation - money going to campaigns that don't drive real business value
  • ×
    Weak conversion journeys - traffic arriving but not converting at the margins you need
  • ×
    Scaling bottlenecks - account structure that works at £10k/month breaks at £50k/month
  • ×
    Offer and positioning gaps - the ad is fine but what it leads to doesn't convert profitably
Why Growth Stalls

Google Ads is where the symptoms appear. Not where the real problem exists.

You're not just spending money on ads. You're trying to build a business that scales profitably. But most Google Ads management treats your account like a set of levers to pull, not an acquisition system to build.

Campaigns get managed. Budgets get shuffled. Reports get sent. But CAC creeps up, ROAS drifts, and the business never compounds. You're always running to stand still.

That's not a Google Ads problem. That's a growth strategy problem.

  • →
    You're spending £5k–£100k+/month but can't clearly tie spend to profitable customer acquisition
  • →
    ROAS looks fine on the dashboard but margins are squeezed and you're not sure why
  • →
    Campaigns are being optimised for metrics, not commercial outcomes that actually matter
  • →
    You've worked with agencies before but felt like a number, not a growth partner
  • →
    You want a scalable, profitable acquisition system - not another month of guessing
How We Work Together

Two Ways to Engage

Start with a Power Hour for a fast, focused diagnosis. Or step into a full Growth Partner engagement for ongoing consulting and execution.

One-Off Session

Google Ads Power Hour

£297 one-off · no retainer

Expert eyes on your Google Ads account in 60 minutes. I'll identify your biggest growth blockers, flag what's costing you money, and give you a clear action plan to take away and implement immediately.

Includes
  • +60-minute 1:1 video call
  • +Live account review - campaigns, structure, bidding
  • +Tracking and conversion setup check
  • +Top 3 growth blockers identified
  • +Prioritised action plan to take away
  • +Session recording sent within 24 hours
Book Your Power Hour →

Best for: businesses that want a fast, expert diagnosis before committing to an ongoing engagement.

Primary Offer
Monthly Engagement

Growth Partner

Consulting-led execution delivered through the 90-Day Revenue Engine Framework. I embed as your acquisition strategist - building the system, managing the campaigns, and staying accountable to commercial outcomes every month.

Includes
  • +Google Ads management and strategy
  • +Customer acquisition strategy
  • +Budget allocation guidance
  • +Landing page and conversion recommendations
  • +Tracking and attribution oversight
  • +Monthly growth reviews
  • +Direct access - no account managers

Starts with a free Partnership Call to explore whether we're the right fit.

My Approach

The Problem With Traditional Google Ads Management

Traditional agencies optimise metrics. I optimise business outcomes.

Traditional Agencies Focus On

Metrics That Look Good in Reports

  • ×CTR and click volume
  • ×CPC reduction without margin context
  • ×Conversion volume regardless of quality
  • ×ROAS targets divorced from business profitability
  • ×Campaign-level performance in isolation
What Actually Drives Growth

Business Results, Not Vanity Metrics

  • ✓Profitability - revenue that actually sticks after costs
  • ✓Customer acquisition cost relative to lifetime value
  • ✓Scalable growth - systems that compound, not just convert
  • ✓Commercial impact across the full acquisition journey
  • ✓Decisions grounded in real business economics
Google Ads metrics matter. Business results matter more.
I treat your budget like it's my own and stay accountable to outcomes, not just activity.
Ben Abel
About Ben

Paid Acquisition Growth Consultant

Over the past decade I've learned that most businesses don't struggle because of Google Ads. They struggle because acquisition strategy, measurement and growth decisions are misaligned with what the business actually needs to scale profitably.

Google Ads is often where the symptoms appear. Not where the real problem exists. My role is to identify the bottleneck, fix the acquisition system, and help businesses scale profitably - not just run campaigns that look good in a report.

I've helped some of the UK's and world's fastest-growing brands improve customer acquisition economics, expand into new markets, and build reliable, compounding revenue from Google. My focus is always the same: make your acquisition economics work, then scale.

£50M+
Revenue Influenced via Google Ads
  • ✓Google Shopping specialist: feed, structure, bidding
  • ✓eCommerce and lead generation campaigns
  • ✓Multi-market international expansion
  • ✓Customer acquisition cost and margin-first approach
  • ✓Full attribution and tracking setup
  • ✓Consulting-led - strategy and execution in one
Brands I've Worked With
What Clients Say

Real Results, Real Feedback

★★★★★

"Had a great experience working with Ben, he has great knowledge and experience and that's been proven through the results we've seen. Definitely recommend Ben to anyone looking for someone to come in and transform their Google Ads performance."

TB
Tom Baron
Managing Director, Amstrad Digital
★★★★★

"Ben is always there to support with all things PPC and Social. The results are great and he's proactive in suggesting recommendations and fixes for potential issues."

TD
Tom D'Arcy
Managing Director, Amstrad Digital
★★★★★

"Ben is a highly dedicated digital marketing expert and entrepreneur. His passion to achieve the best results for his clients is an inspiration for those he leads and he constantly strives to lift the bar, grow and develop."

SL
Sandor van Laar
Director, Reach Beyond
★★★★★

"Ben is incredible at what he does. Not only does his campaign performance speak for itself, his customer service and efficiency is fantastic."

TW
Ted Wilson
Managing Director, Digital One Online
★★★★★

"Ben is incredibly hard working and dedicated to the marketing role we had him complete. He worked very well for us during the contract, was always very good at communicating and discussing new ideas and implementing them. Ben comes very highly recommended by us."

A
Ashley
Co-Founder, Hounds of Eden
★★★★★

"One of the best I have ever worked with. Fantastic communication, work ethic, and value for money. I could not have been more satisfied with the work."

MW
Mark Wright
Wright Group, The Apprentice 2014 Winner
★★★★★

"Ben is outstanding, really knows his stuff and is available as and when you need him. Would highly recommend if you are looking for someone to run very successful campaigns for you."

AD
Adam Davidson
Founder, Dental Digital
Growth Outcomes

Profitable Growth, Not Just Improved Campaigns.

Real accounts. Real numbers. The kind of outcomes that come from fixing acquisition systems, not just optimising campaigns.

eCommerce · Google Ads · UK

+£557K More Revenue.
6.7x Return on Every Extra Pound.

Nikura had the traffic. The growth bottleneck was coverage and acquisition efficiency. Expanding Google Ads coverage with a structured approach to budget allocation unlocked £557K in additional revenue and 12,500 more conversions in 10 months - with a 6.7x return on every additional pound of spend.

£2.37M Tracked Revenue
5.99x Account ROAS
6.7x Incremental ROAS
+31% Revenue Growth
See Full Case Study
One-Off - No Retainer

Expert feedback on your
Google Ads. In 60 minutes.

Bring your account. I'll review your campaigns, structure, bidding and tracking live, identify what's costing you growth, and hand you a clear, prioritised action plan to implement straight away.

  • ✓60-minute 1:1 video call
  • ✓Live account review - campaigns, structure, bidding
  • ✓Tracking and conversion setup check
  • ✓Top 3 growth blockers identified
  • ✓Prioritised action plan to take away
  • ✓Session recording sent within 24 hours
One-Off Session
£297
60 Minutes · Via Video Call
Book Your Power Hour →

You'll receive a calendar link to book your session immediately after payment.

Free - 30 Minutes

Partnership Call

A straightforward conversation to explore whether working together makes sense. I'll ask about your current setup, where growth has stalled, and what you're trying to build. You'll get an honest answer on whether I can help.

  • ✓
    I'll review what you tell me about your account before we speak
  • ✓
    You'll get a straight assessment of where the real bottleneck is
  • ✓
    I'll tell you clearly if I think we're a fit - and if not, why
  • ✓
    No pitch, no follow-up pressure, no obligation

For established businesses spending £5k–£100k+/month on Google Ads. Not a sales call - a fit conversation.

Ready to Fix What's Actually
Holding Your Growth Back?

Start with a Power Hour for a fast, expert diagnosis — or book a free Partnership Call if you're ready to explore a longer engagement.

Book a Power Hour — £297 → See If We're a Fit — Free Call